In preparing for this blog post, I reread my notes from a webinar from Jane Freidman on promoting your book. I think a lot of authors are baffled about how to reach beyond their own sphere of influence and reach untapped audiences. I'm going to list a few ways to use certain social media tools and build a platform. Now with anything, this takes time, it takes work and constant vigilance. I've seen some great progress as I've used some of these tools. This is what I do. Others may disagree. I will also rate their shelf life ie how long you can still get likes, views etc. Facebook Facebook is still my number one go-to for platform. I've had that account the longest. I have the biggest audience still. However, when it comes to book promo, blasting my book on my Facebook feed over and over again may not create sales and in fact, may lose me a few friends. Why? Because everyone who is my friend who wanted to buy my book has already bought my book and just harping ...