Every author needs reviews.
It's not about ego.
They don't have to be positive. They do have to be honest.
They don't have to be long.
Why do they need them?
Reviews help promote the author's book. It's a numbers game. The more reviews an author has, good or bad, the more Amazon and other retailers promote your book.
More reviews also gives readers a better idea of what kind of book this is. A book with three five-star doesn't impress me because it's not got a depth or breadth (a cross-section) of readers.
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